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The maker of Fruit Stripe Gum announced the brand is being discontinued

LEILA FADEL, HOST:

Good morning. I'm Leila Fadel.

What's shorter than the flavor of a stick of Fruit Stripes gum. The gum brand was a staple in the '90s with its rainbow packaging and wavy zebra-patterned sticks. But much like its fast-disappearing flavor, Fruit Stripes is now going away. Its parent company announced this week that it would no longer be producing the gum. But if you're jonesing for another two seconds of flavor, don't worry. While inventory lasts, you'll still find it on the shelves.

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