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Why aren't more moms running for office? One group is hoping to change that

A woman drops her ballot into an official ballot drop box outside the Los Angeles County Registrar's Office in Norwalk, Calif.
Frederic J. Brown
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AFP via Getty Images
A woman drops her ballot into an official ballot drop box outside the Los Angeles County Registrar's Office in Norwalk, Calif.

"Who will watch your kids while you campaign?"

It's a question Liuba Grechen Shirley says she repeatedly got when she ran for a New York congressional seat in 2018. At the time, she was a mother of two young children.

"Men don't get asked that question. Men are praised if they bring their children with them," Grechen Shirley said. "But when a woman shows up with her child, she's immediately looked at as somebody who is not fully dedicated to the cause, and who does not have the time to run."

She lost in the general election to Peter King in 2018, but found a new mission. In the years since that race, Grechen Shirley created Vote Mama Foundation and the Vote Mama PAC, organizations dedicated to getting mothers, specifically Democrats, elected to public office.

"It's critical that we are also teaching our children that running for office is just what moms do, that they should be civically engaged, that it's fun, and that it's easy," Grechen Shirley said.

It's a message that's hard to get into the minds of women even now in 2022. This year, there are a record number of women who are nominees in races for governor and state legislatures, according to the Center for American Women and Politics at Rutgers University.

Women — even more so those with young children — are still in the minority, Vote Mama's research shows. This is despite the proven political power of mothers, University of Virginia a politics professor Jennifer Lawless said.

Only 5.3% of all state legislators across the country are women with children under the age of 18 at home, according to Vote Mama. And only 7% of members of Congress are moms of minor children. In comparison, nearly 18% of people in the U.S. are mothers with kids under 18.

Liuba Grechen Shirley, who ran for Congress in 2018, later created the Vote Mama Foundation and other advocacy arms of the group to push more mothers to run for public office.
Kevin Hagen / AP
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AP
Liuba Grechen Shirley, who ran for Congress in 2018, later created the Vote Mama Foundation and other advocacy arms of the group to push more mothers to run for public office.

The political power of moms

Mothers, though not a monolith, have the power to sway elections, Lawless said. Over the years women have notably used the "mom" moniker to their advantage.

For example, Sarah Palin coined the phrase "hockey moms" in 2008, which fired up a certain demographic, Lawless notes. When U.S. Sen. Patty Murray got into politics she used "just a mom in tennis shoes" to her advantage.

"That sort of made a lot of women who had children, who hadn't necessarily thought of themselves as politically active, interested in running," Lawless said of Murray.

Research shows that women have voted at higher rates than men in every midterm and presidential election since 1984.

"If you look back at election cycles, over the last few decades, it's often been these suburban women who are pivotal in terms of either delivering a victory to the Democrats or the Republicans. So it's not unusual to try and get them to be politically involved, because it could potentially help each side. It depends what issues are on the agenda," Lawless said of Vote Mama's effort.

Grechen Shirley says she wants to use this political power to get mothers volunteering for local elections, to work with campaigns, and to advocate for family friendly policy change in Washington. To make that happen, the organization expanded this year to establish Vote Mama Lobby.

This works as the advocacy arm of the Vote Mama Foundation. With its website and app, it aims to connect members to mobilize in local, state and federal races. The goal is to get 100,000 members to help elect Democrats and Vote Mama PAC-endorsed candidates by the 2024 election cycle.

A delegate holds up a sign reading "Hockey Moms for Palin!" as then-Republican U.S vice-presidential nominee Alaska Gov. Sarah Palin speaks in 2008.
Joe Raedle / Getty Images
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Getty Images
A delegate holds up a sign reading "Hockey Moms for Palin!" as then-Republican U.S vice-presidential nominee Alaska Gov. Sarah Palin speaks in 2008.

What holding them back?

Lawless says she is reluctant to say that the parental status or family responsibilities of a candidate are what's keeping women out of the political arena.

In her work, she's found that when women with children run, they do just as well getting elected as women who don't have children. Still many women in general believe they are under qualified to run, Lawless said citing her research on this topic.

"Men are still significantly more likely than women to receive the suggestion to run from anyone. And that means from party leaders and elected officials, but also from family members, colleagues and friends," she said.

Things are changing, though, as this year's data on female electoral involvement shows.

"I think we're seeing candidates embrace their parental roles and make the case that it's because they have children and because they're mothers, that they have unique experiences that position them to better represent a large portion of their constituents," Lawless said.

Sen. Tammy Duckworth became the first U.S. senator to give birth while in office in 2018. She's said becoming a parent has made her more committed to her job in Congress.

"Parenthood isn't just a women's issue, it's an economic issue and one that affects all parents — men and women alike," Duckworth said at the time. "As tough as juggling the demands of motherhood and being a Senator can be, I'm hardly alone or unique as a working parent, and my children only make me more committed to doing my job and standing up for hardworking families everywhere."

Following the birth of her first daughter, when the lawmaker served in the House, Duckworth's policy focus promoted measures supporting child care and maternal health.

This is exactly what Grechen Shirley hopes to get across with Vote Mama. The organization wants to support candidates that can advocate for increased child care investments and paid parental leave in the U.S. — both issues seen as major obstacles for women to succeed economically and professionally.

The 2022 midterms are upon us. How will moms vote?

"I voted early" stickers are seen at a polling station on Oct. 25 in Milwaukee.
Morry Gash / AP
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AP
"I voted early" stickers are seen at a polling station on Oct. 25 in Milwaukee.

The 2022 midterms may be an interesting test on the power of voting moms.

The impact of the dissolution of abortion rights in dozens of states and the struggling economy will play a factor.

This year, "what's particularly interesting is that there are a group of mothers who are incredibly mobilized around issues regarding reproductive rights," Lawless said. "But these moms are also traditionally very interested in the economy and being able to put food on the table and generating economic security for their families,"

On protecting reproductive rights, Democrats have a bigger advantage. On the economy, Republicans do, she said.

"It's really going to come down to which side is able to better mobilize and generate enthusiasm among these women who have kids and who are living in districts where they really are pivotal," Lawless said.

Copyright 2022 NPR. To see more, visit https://www.npr.org.

Corrected: November 3, 2022 at 11:00 PM CDT
A previous version of this story incorrectly said that the Vote Mama Foundation is trying to enroll 100,000 members by this year's midterms. In fact, they're seeking 100,000 members by the 2024 election cycle.
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