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How do you measure the effectiveness of a consumer boycott?

By Julia Ritchey
Published May 1, 2025 at 3:47 PM CDT

President Trump's attacks on DEI programs in the federal government have led many corporations, like Target, to ditch their own policies. The big box store now faces a boycott over its decision.

Copyright 2025 NPR
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EconomyBusiness
Julia Ritchey
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