CARBONDALE, Ill. — You may have noticed a different look on banners across campus and billboards — the logo for Southern Illinois University Carbondale now incorporates elements of the university’s academic logo with the dog head of Saluki athletics. Today the university continues to further unify its brand with an update of its stationery system and soon new email signatures.
“Our logo showcases our proud history, first-class academics, premier research, and the excitement, energy and enthusiasm of student life and Saluki athletics,” said Jeff Harmon, SIU Carbondale’s chief marketing and communications officer. “It fits well with our Imagine 2030 strategic plan, especially the pillar to refine SIU Carbondale’s brand and increase our visibility in the Southern Illinois region and beyond.”
Harmon said efforts to enhance the SIU Carbondale brand will continue, in consultation with stakeholders in the Saluki family.
“When people think about branding, the logo and colors come to mind first, but a brand is so much more than that,” he said. “A brand is about our identity and reputation. SIU Carbondale has so much going for it. We want our brand to capture that.”
University Communications and Marketing conducted a soft launch of the modified logo in the past few months as it updated marketing and promotional materials. Colleges, schools and other university units can request the updated logo in their identifiers by filling out the Request for SIU Carbondale Identifier Form. They can also order stationery and business cards with the logo. In a few days, a new email signature generator will be launched.
Learn more about SIU identity guidelines. Journalists may download the current logo from the SIU website or contact Kim Rendfeld at kim.rendfeld@siu.edu. Commercial entities seeking permission to use the university logo must contact University Communications and Marketing at 618-453-2276 or universitycommunications@siu.edu.
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