Experts expect the advertisement lineup for the 2024 Super Bowl to be slightly different this year. The San Francisco 49ers and Kansas City Chiefs match is estimated to bring a viewership of 115 million, surpassing last year's.
Bridget Lescelius, an associate lecturer in Southern Illinois University Carbondale's School of Journalism and Advertising, said, "Food and beverage take over the field this year, benching the blitz from tech and crypto of 2023. Their mood seems to be one of comfort and cheer,"
She also said that insurance companies will show their most entertaining commercials. Lescelius notes that three notable auto companies, Chrysler, Ford, and General Motors, will be missing from the commercial segments for the first time in 23 years.
She attributed the increase in viewers of the February 11 event to the high-profile relationship between singer Taylor Swift and Kansas City Chief's tight end Travis Kelce.
